Don't sweat the latest technologies, says ConAgra PR chief

01/26/2010 | SmartBrief/SmartBlog on Social Media

Social media is a powerful marketing tool, but it's essential to focus on communicating your brand's culture and identity, says ConAgra PR Director Stephanie Moritz. There's a temptation to let yourself get distracted by shiny toys and newfangled networking tools, she adds, but ultimately your energy is better spent on driving home your core message.

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