Intel brings "geek humor" to Super Bowl ads

Intel has purchased one fourth-quarter and two postgame spots for the Super Bowl on CBS to advertise its new Core processor line with Venables Bell & Partners ads that tap into nerd humor. Intel will also sponsor the postgame coverage in an effort to extend brand recognition.

View Full Article in:

MediaPost Communications · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY