Why you should socialize your e-mail marketing

01/26/2010 | Social Media Explorer

Marketing by e-mail only works when your audience actually wants to read the mail you send out -- and that's where social media comes in, writes Jason Falls. Instead of simply bulk-buying e-mail lists, Falls suggests, make it easier for your readers to share your content, and let new subscribers come to you. "Whether it's the 'Forward To A Friend' button or social-media sharing on sites like Twitter and Facebook, your readers will grow your list for you so long as you provide them both reason and motivation to do so," Falls writes.

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