GM spot juices up Volt after fire-safety issue is settled

01/26/2012 | Advertising Age (tiered subscription model)

GM's new commercial for the Chevrolet Volt touts the troubled electric vehicle as not "just the car we wanted to build. It's the car America had to build." The 30-second spot from Goodby, Silverstein & Partners comes after the vehicle was cleared by the National Highway Traffic Safety Administration following suspicions of fire danger after a crash.

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