M-commerce for affluent is still developing but promising

01/26/2012 | MediaPost Communications

Luxury brands need to reconsider mobile as a viable sales platform, as only two-thirds of such brands have a mobile-optimized presence and only a fraction of these sites enable commerce, writes Adara Media CEO Layton Han. Although evidence suggests that mobile hasn't yet reached a critical mass for the high end, the future for affluent shoppers on mobile is likely to follow that for m-commerce overall.

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