Led by women's magazines and ads for beauty, home and fashion, the number of scannable codes, whether quick-response codes or 2D bar codes, increased from 352 in the first quarter to 1,899 in the fourth quarter, according to a report by mobile-marketing company Nellymoser. The report also says the codes were much more common in ads than in editorial content, and ad-based codes were more likely to be activated by readers.
Magazine action-code usage, especially in ads, soared in 2011
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