DIRECTV CEO: 6 reasons why The Weather Channel is less valuable

01/26/2014 | Multichannel News

The head of DIRECTV this past week responded to The Weather Channel's "aggressive" stance regarding carriage discussions by offering six reasons why the satellite provider thinks the channel should cost less. In a letter to customers posted on DIRECTV's website, CEO Mike White wrote that subscribers enjoy a variety of alternatives to the network for weather information, that it is asking for a fee increase despite losing viewers over the past two years.

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