P&G "Gain-ing" sales in Hispanic market

Procter & Gamble is targeting the Hispanic population with Spanish-language ads, new scents and flavors and multilingual packaging in an effort to boost sales with this growing market. Gain is one product featuring English and Spanish on the box. Other products packaged for Hispanics: Crest Whitening Expressions toothpaste, Ariel detergents and Charmin Scents toilet tissue.

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Cincinnati Enquirer (tiered subscription model), The

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