P&G "Gain-ing" sales in Hispanic market

Procter & Gamble is targeting the Hispanic population with Spanish-language ads, new scents and flavors and multilingual packaging in an effort to boost sales with this growing market. Gain is one product featuring English and Spanish on the box. Other products packaged for Hispanics: Crest Whitening Expressions toothpaste, Ariel detergents and Charmin Scents toilet tissue.

View Full Article in:

Cincinnati Enquirer (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY