Bloggers target "Hardball" advertisers over anti-gay talk

01/27/2006 | Advertising Age (tiered subscription model)

Liberal bloggers are calling on MSNBC's "Hardball" advertisers including Toyota Motor and Verizon Communications to drop the show over alleged anti-gay remarks made by host Chris Matthews on Don Imus' radio show, which is simulcast on MSNBC. A Toyota spokesman said the auto maker would continue advertising with "Hardball," but noted that "our ads should not be viewed as tacit endorsements of the views in programs."

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