Gillette plans Super Bowl blitz for Fusion

Gillette's new five-blade Fusion razor will be introduced with a series of futuristic ads by BBDO Worldwide set to air Feb. 5 during the Super Bowl. As Peter K. Hoffman, president of global grooming for Gillette parent company Procter & Gamble Co. told the Boston Globe, "We're not just launching a product. We're launching the flagship of the Gillette brand." Hoffman told The New York Times the marketing campaign to launch the Fusion would be "significantly higher" than the $100 million spent to introduce the three-bladed Mach3 in 1998.

View Full Article in:

Boston Globe (tiered subscription model), The · NYTimes.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Executive Sous Chef
The Cliffs
Salem, SC
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations