Marketing "Brokeback" to Main Street

01/27/2006 | Wall Street Journal (free content), The

Despite concerns about its content, "Brokeback Mountain" is proving to be among the most profitable films of the year. Production company Focus Features chalks up the film's success -- especially among women and in the American heartland -- to the decision to market the movie as a mainstream romance, not as a "gay cowboy movie."

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Wall Street Journal (free content), The

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