Cadbury Schweppes takes Initiative with media business

01/27/2008 | Adweek

Cadbury Schweppes has awarded media planning and buying duties for its Americas Beverages' U.S beverages business to Initiative, New York. The Interpublic shop was chosen over sibling agencies Mullen, Wenham, Mass., and The Martin Agency, Richmond, Va., and the incumbent, WPP's Mediaedge:cia, New York.

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