Initiative wins Cadbury Schweppes' media account:

01/27/2008 | Adweek

Cadbury Schweppes Americas Beverages has awarded media planning and buying duties for its U.S beverages business -- which include 7Up, Diet 7Up, Dr Pepper, Diet Dr Pepper, Snapple, Sunkist and Mott's brands -- to Initiative. The Interpublic shop was chosen over sibling agencies Mullen and The Marting Agency and incumbent WPP's Mediaedge:cia, New York.

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