Panel debates mobile Web's potential

01/27/2008 | Boston Globe (tiered subscription model), The

Emerging technologies -- such as advanced video tools and global positioning systems -- will give "location advertising" in mobile phones the lift it needs to become a major part of the marketing mix, according to panelists at the World Economic Forum in Davos, Switzerland. But some questioned whether young mobile users will accept ads, and others pointed to privacy concerns associated with marketers following users' movements.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO