Ad Council campaign teaches kids to draw digital lines

01/27/2009 | NYTimes.com

A new ad campaign designed by R/GA on behalf of the Ad Council uses humor to educate middle-schoolers and teens about when online communications (IMs, phone pictures, social-network comments) cross the line into harassment. Nick Law of R/GA said, "There was this whole world going on that parents didn't know about that was emerging through how kids used these digital tools." The campaign is based online at thatsnotcool.com.

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