First-timers abound in Super Bowl XLIII

01/27/2009 | Advertising Age (tiered subscription model)

Big-name advertisers such as General Motors and FedEx have opted out of this year's game, leaving slots open for marketers looking to make a splash on advertising's biggest stage. Rookie Super Bowl advertisers in the broadcast Sunday on NBC include Denny's, Teleflora, General Electric, Hulu, DreamWorks Animation and Mars' pet-food brand Pedigree.

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