Insurers, companies offer big rewards in wellness programs

01/27/2009 | Denver Post, The

Insurance companies and employers are motivating consumers to get healthy by providing wellness programs that have additional benefits, from cash and gift cards to iPods and golf clubs. The incentive programs aim to motivate people to lose weight, quit smoking, lower their blood pressure and generally kick chronic health problems in order to help reduce health care costs.

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Denver Post, The

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