Super Bowl's digital side

01/27/2009 | Wall Street Journal (free content), The

Digital tie-ins to Super Bowl ads are taking on new prominence as marketers look to leverage their ad spends -- as high as $3 million for 30 seconds. In addition to merely posting ads online, marketers are deploying integrated search ads, mobile campaigns and social networking plays in an effort to command the attention of the huge live audience that gathers around football's biggest game.

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Wall Street Journal (free content), The

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