Super Bowl's digital side

01/27/2009 | Wall Street Journal (free content), The

Digital tie-ins to Super Bowl ads are taking on new prominence as marketers look to leverage their ad spends -- as high as $3 million for 30 seconds. In addition to merely posting ads online, marketers are deploying integrated search ads, mobile campaigns and social networking plays in an effort to command the attention of the huge live audience that gathers around football's biggest game.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY