Bud Light will tackle humor during its Super Bowl minutes

01/27/2010 | Wall Street Journal, The

Anheuser-Busch InBev has purchased five minutes of ad time during the Super Bowl and is expected to air Bud Light commercials with the tagline "Here we go." The ads will depart from the recent "Drinkability" campaign to show the beer as a catalyst for fun, with one showing astronomers who party with Bud Light as an asteroid heads for Earth.

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Wall Street Journal, The

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