California bill would expand cash-back option on gift cards

01/27/2010 | Sacramento Bee (Calif.) (free registration), The

A bill under consideration in the California Legislature would require retailers to offer customers cash back on gift cards once the balance dips below $20. The bill also would eliminate dormancy fees on store cards. The state's retailers oppose the bill, saying the provisions would create confusion at the cash register. "It's contrary to what gift cards are supposed to be about," NRF's Maureen Riehl said. "It creates some fund-management issues when you're dealing with cash back vs. merchandise."

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Sacramento Bee (Calif.) (free registration), The

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