Coca-Cola offers an ad preview as part of its donation drive

01/27/2010 | Advertising Age (tiered subscription model)

Coca-Cola is giving $1 to the Dunlevy Milbank Boys & Girls Club in New York's Harlem neighborhood for every virtual Coke bottle that is given as a gift through its Facebook page. As an incentive, the company is showing participants a 20-second preview of one of its Super Bowl advertisements, with the full ad to be shown at noon on game day.

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