New Zealand's Smiths City focuses on Wellington

01/27/2010 | National Business Review (New Zealand)

Smiths City, a retailer based on New Zealand's South Island, says it is targeting Wellington, where it sees a void in the city's furniture-store market. "Firstly, there has in the last few years been a reduction of furniture stores in the region. Secondly, by making use of the logistics already in place in L V Martin's Wellington operations, expansion in the region can be achieved without increasing the group warehousing and delivery costs," writes Smiths City Chairman Craig Boyce.

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National Business Review (New Zealand)

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