Barbasol enlists rugged icons to encourage manly shaving habits

01/27/2013 | New York Times (tiered subscription model), The

Manly archetypes berate their less manly descendants to at least "shave like a man" in the latest Barbasol campaign. Actors playing a WWII soldier, an 1854 Western trailblazer and a baseball player from 1920 mock the less-than-manly habits of today's youths. The TV spots, which will run mostly on sports-focused cable networks, are the first work from Barbasol's new agency, GSD&M, which is attempting to help the venerable brand come back by following the humorous lead of competitors Old Spice and Brut.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO