P&G's comeback means ambitious marketing plan can proceed

A strong recovery in North America led Procter & Gamble to beat the Street's estimates for its last fiscal quarter of 2012, though it continues to see market share erode slightly. Executives say that no further job cuts are on the horizon and that the company can proceed to plow profits back into increased marketing for an ambitious schedule of product launches. Neuberger Berman analyst Jason Tauber says the company has done "a good job at managing expectations and investing in the business, and kind of under-promising and over-delivering."

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