Allrecipes' print edition debuts augmented reality format

01/27/2014 | Mobile Marketer

The February/March print edition of Meredith Corp.'s Allrecipes has scannable augmented reality content powered by Blippar that allows readers to combine the expanded print content with the convenience of the Allrecipes mobile application. "The magazine provides a more immersive, engaging experience where readers consume high levels of content, and our mobile site provides utility," Managing Editor Doug Crichton said.

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