Brooks Sports campaign leaves worldly running behind

01/27/2014 | New York Times (tiered subscription model), The

Brooks Sports is unveiling its Transcend line on Saturday in an ad campaign from Great Society that shows the shoes taking runners through the sky and even into space on a "galactic wonder ride." The campaign includes print ads in special editions of Runner's World that use Americhip technology to play videos. "A quarter of our marketing resources are going to the Transcend [in 2014]," said Senior Director for Global Brand Marketing Heather Snavely.

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