Lessons for marketers to learn from the HealthCare.gov rollout

01/27/2014 | Medical Marketing & Media

The Obama administration's failures and successes with the Affordable Care Act insurance portal are worth studying by anyone concerned with creating a positive online experience in health care, writes Amy Toft of Intouch Solutions. Website content should be organized according to the needs and wants of users, users should be among those testing the site, and there should be no hurdles or distractions as users move from point A to point B, Toft writes. The project should also have a plan and a designated leader to coordinate disparate tasks.

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