For Starbucks, gift cards keep on giving

01/27/2014 | Bloomberg Businessweek · Quartz

Starbucks sold $1.4 billion worth of new and reloaded gift cards in the most recent quarter, and while the company can't treat that as revenue until customers spend, it's able to invest that cash in the interim. Over the past year, Starbucks made $146 million on interest, accounting for 8% of its profit.

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Bloomberg Businessweek · Quartz

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