Trailers, teasers help extend brands' Super Bowl reach

01/27/2014 | New York Times (tiered subscription model), The

Super Bowl spots are becoming more movie than commercial, with advertisers creating trailers, extended versions and even puppy remakes to excite viewers and encourage social media sharing. Audi has released 20-second and 45-second teasers ahead of its minutelong game ad, which it will reveal online today. "There's one critical thing we've learned: This has become the social bowl," said Audi of America Director of Marketing Loren Angelo.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO