Trailers, teasers help extend brands' Super Bowl reach

01/27/2014 | New York Times (tiered subscription model), The

Super Bowl spots are becoming more movie than commercial, with advertisers creating trailers, extended versions and even puppy remakes to excite viewers and encourage social media sharing. Audi has released 20-second and 45-second teasers ahead of its minutelong game ad, which it revealed online. "There's one critical thing we've learned: This has become the social bowl," said Audi of America Director of Marketing Loren Angelo.

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New York Times (tiered subscription model), The

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