Television remains the dominant advertising medium, holding 57.6% of the market, but the Internet continues to be the fastest-rising segment and jumped to 4.5% of total spend, according to Nielsen. The company in its report points to the "really exciting development" of TV and the Internet working in tandem. "We are consistently seeing advertisers turn to integrated campaigns to connect with consumers on multiple screens, reinforcing their messages strategically to maximize impact," Nielsen's Randall Beard says.
Web ads are growing but are still dwarfed by TV, Nielsen says
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA