Web ads are growing but are still dwarfed by TV, Nielsen says

01/27/2014 | TechCrunch

Television remains the dominant advertising medium, holding 57.6% of the market, but the Internet continues to be the fastest-rising segment and jumped to 4.5% of total spend, according to Nielsen. The company in its report points to the "really exciting development" of TV and the Internet working in tandem. "We are consistently seeing advertisers turn to integrated campaigns to connect with consumers on multiple screens, reinforcing their messages strategically to maximize impact," Nielsen's Randall Beard says.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX