Heinz Kicks Up Heels With Flavored Ketchup

01/28/2002 | Just-Food.com

Heinz' Ketchup Kick'rs, officially launched Jan. 22, is available in Zesty Garlic, Hot & Spicy and Smokey Mesquite flavors. The new products are a response to the company's research, which indicates adults have an unmet need for flavor and variety in everyday foods, according to Brian Hansberry, vice president of marketing, ketchup, condiments and sauces, Heinz North America. Heinz is expected to run television and print ads for the new ketchups beginning in May.

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