E-marketers must train employees in anti-spam law

01/28/2004 | MarketingProfs · InternetNews.com

Since the new federal anti-spam law risks getting legitimate e-marketers in trouble, companies must train employees, especially those in sales and marketing, to be fully compliant, writes columnist Neil J. Squillante. A separate article discusses a new report by Jupiter Research that estimates the costs of blocking legitimate e-mail will increase from $230 million in 2003 to $419 million in 2008.

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MarketingProfs · InternetNews.com

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