Jeep ad takes on Hummer

01/28/2004 |

A legal fight between the DaimlerChrysler's Jeep and General Motors' Hummer brands has entered the advertising arena. A new Jeep commercial, by GlobalHue of Southfield, Mich., shows children getting more fun out of their toy Jeeps than an overweight kid with a go-cart Hummer. The ad follows an unsuccessful legal challenge by DaimlerChrysler that alleged the Hummer's grille copied the Jeep's grille.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY