Jeep ad takes on Hummer

01/28/2004 | NYTimes.com

A legal fight between the DaimlerChrysler's Jeep and General Motors' Hummer brands has entered the advertising arena. A new Jeep commercial, by GlobalHue of Southfield, Mich., shows children getting more fun out of their toy Jeeps than an overweight kid with a go-cart Hummer. The ad follows an unsuccessful legal challenge by DaimlerChrysler that alleged the Hummer's grille copied the Jeep's grille.

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