Rookie brews to start Super Bowl

01/28/2005 | Brandweek

Anheuser-Busch will use one of its 10 Super Bowl slots to promote Bud Select, its new low-carb brew aimed at young men and women, which will debut in stores nationwide Feb. 21. The brewer plans to use another slot to roll out its "Smooth and Rich" campaign for Michelob Amber Bock.

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