Miller takes another swipe at Anheuser in Super Bowl ad

01/28/2008 | Wall Street Journal (free content), The

SABMiller intends to run a new ad for its Miller Lite brand that will begin Wednesday and last through the Super Bowl to compete with the event's sole broadcast beer advertiser and longtime industry rival, Anheuser-Busch. The Miller campaign will focus on a highly popular A-B mascot, the Dalmatian.

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Wall Street Journal (free content), The

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