5 ways to tailor e-mail marketing to get results

01/28/2009 | MarketingProfs

E-mail gives small businesses a way to sell more products and services, connect personally with customers and build a reputation without paying a high price for marketing. In this article, MarketingProfs offers five tactics to use this year to focus e-mail strategy and goals. Among them: Target customers who are especially interested in your products, make it easy for customers to tell you what you have that interests them and make sure the newsletters you send out reflect what customers said they wanted to see.

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