Column: Agents need to find their niche

01/28/2009 | Travel Research Online

Susan Schaefer, owner of Ships 'N' Trips Travel in Brentwood, Tenn., says that as in many other industries, travel professionals need to specialize. Schaefer, who specializes in leisure travel with an emphasis on group travel, charity fundraisers and college students, explains why picking a niche is important, how to go about choosing a niche and then making the most of it.

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