MySpace home page available to marketers

01/28/2009 | Financial Times (free content)

MySpace has started competing directly on Yahoo! and MSN's display-ad turf with a program that allows marketers to take over the social network's home page. "We're not going to compete against Google and their 20,000 employees," MySpace co-founder Chris DeWolfe said. "But where we've made strides is against guys like MSN and Yahoo! on the display and branded business."

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Financial Times (free content)

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