NBC planning Super Bowl ad blitz for prime-time lineup

01/28/2009 | NYTimes.com

NBC plans to the use this Sunday's Super Bowl as a platform to promote its ratings-challenged prime-time schedule via promotional spots during its five minutes of free airtime and a pre-game event for advertisers on Saturday in Orlando, Fla. At the latter, NBC, with an eye toward product integration deals, will solicit feedback on several new spring series and give previews of possible fall shows, according to this article.

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