A personal brand might help your pitch

01/28/2009 | PR Squared

Pitching bloggers can be tricky for PR professionals, PR Squared's Todd Defren writes, but establishing a personal brand can help. While you're still most likely to get stories published on blogs written by bloggers you already know, Defren writes, "a strong online presence for the PR person might short-circuit the need for a strong and lasting bond with every single blogger."

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