Sony makes a Fashion statement

01/28/2009 | Advertising Age (tiered subscription model)

Starting tomorrow, Sony, in a tie-in with New York's Fashion Week, will deploy a cadre of 10 "live mannequins" in various Manhattan locations, where they will pose with its new Vaio P-series "lifestyle notebook" computer. The models will be dressed by four lesser-known clothing designers, who also will create fashion-themed window displays for the SonyStyle store on Madison Avenue; those window designs subsequently will be replicated at more than 40 SonyStyle stores nationwide.

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