The TV networks are paying close attention to the rise in online video ad spending. Online video most closely resembles the television experience and consumers are viewing more programming online. Video commanded 2% of the total amount spent on online advertising in 2008 and that percentage will grow over the next two years, according to eMarketer estimates. Online video ad spending as a percentage of TV ad spending is a mere 1.1% for 2009. At 1.7% in 2010, it will still be only a small fraction of total TV spending, but dollars will continue to flow in that direction.
To find out more about digital marketing and eMarketer's report "Television's New Picture: Seismic Shifts in the Digital Age" click here.
Published in Brief: