Bridgestone at Bowl: "Your tires or your life?"

01/28/2010 | Adweek

For the second consecutive year, Bridgestone has hired Dallas-based Richards Group to craft two Super Bowl spots. One, titled "A Whale of a Tale," depicts a group of friends driving a killer whale in their car, while the other -- "Your Tires or Your Life?" -- appears to take a darker tone. That's in addition to the tire brand's sponsorship of The Who's halftime performance.

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