Holiday shoppers sought the best bargains online and in-store

01/28/2010 | MediaPost Communications

Consumers sought the best deals across channels during the holiday shopping season, according to research from display-ad provider Eyeblaster, which analyzed online shopping patterns and compared them with in-store shopping trends. "For marketers, knowing that consumer habits online mirror the offline channel shows that the combination of display advertising and e-commerce resonates with the end user," said Eyeblaster CEO Gal Trifon.

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