The low cost of sweet nothings

01/28/2010 | NYTimes.com

With research showing nearly nine in 10 consumers are cutting spending during the recession, Valentine's Day marketers are offering cut-rate deals on candy and flowers and giving free shipping incentives. Social media is also playing a role in the holiday, with Macy's planning to give away a diamond ring to the person who crafts the "sweetest Tweets" on Twitter.

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