Popularity of Netflix's "Watch Instantly" service on the rise

01/28/2010 | OneTRAK

Nearly 6 million of Netflix's 12.3 million customers -- about 48% of them -- used the company's online video library to stream at least 15 minutes of content in the fourth quarter of 2009. That compares favorably with the firm's year-earlier streaming rate, when just 28% of Netflix subscribers used the "Watch Instantly" service.

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