Research delves into the link between social media and online shopping

01/28/2010 | ClickZ

Digital marketers have been persuaded to try social media because they can't ignore the numbers, writes Tessa Wegert, an interactive media strategist with Enlighten. For example, more than half of adults between the ages of 35 and 44 actively participate in social media. Research is beginning to dig deeper into the relationship between social media and online shopping habits.

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