We can have it all, says Coke

01/28/2010 | NYTimes.com

Pepsi-Cola may have ditched Super Bowl ads for a social-media campaign, but Coca-Cola executives say they plan to combine the two. Visitors to Coke's Facebook page will be able to get a glimpse of one of the company's Super Bowl commercials, and to have a dollar donated on their behalf to the Boys and Girls Clubs of America. "Coca-Cola is telling Pepsi-Cola that when it comes to Super Bowl advertising, you can walk and chew gum at the same time," writes Stuart Elliott.

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